Customer satisfaction has been linked to customer lifetime value. Basically, the more your customers are satisfied with their experience on your site, the more likely they are to be willing to stick around.
This guide is about improving customer satisfaction. So we’ve listed ten common ways how you can improve customer satisfaction.
10 Easiest Ways to Improve Your Customer Satisfaction
If you want customers to return to your establishment, you need to create a unique customer experience. This can be done in a variety of ways, beginning with just being kind to the customers.
Other ways are to remember your customer’s names, send the customer personalized messages, give a personal contact, reward loyal customers, provide good customer support, and use social media, just to name a few.
Being Kind to Customers
This is probably the easiest way how to improve customer satisfaction, just be kind to them. It does not take much to say a kind word or to greet customers kindly. No matter how bad your day is going, do not take it out on the customer.
Nine times out of ten, it is not the customer’s fault that you are having a difficult day. Treat the customers the way you want to be treated when you are on their side.
Remember Your Customer’s Name
Remembering your customers’ names is just another step in being kind to them. You can start by using their names when they come into your business, and then when they return, try to use their names again.
It allows for familiarity and improves customer satisfaction. Your customers will appreciate that you remembered them and will want to return to your business.
Send Personal Messages to Your Customers
Use your customer’s contact information to send them personalized messages inviting them to partake in your special events and sales.
Make the message personal by adding their names to the messages and use your names throughout the message. This makes your customers feel that you remember them, and they will want to return to your business.
Give Your Customer Personal Contact
Giving your customers some personal contact means saying thank you and coming again, and other personalized messages.
It means, being personal with them so that they remember you and return to your business. Again, use their names when possible, and make them feel that they are important to you and your business.
Reward Loyal Customers
Create a loyalty program and reward your loyal customers, creating an experience that will encourage them to return to your business.
The loyalty program can give them discounts on services or goods and show them that you appreciate their business. Create an experience that your customers will not soon forget, like inviting loyal customers to unique events at your business.
Here are some ways that you can reward customers without a loyalty program. These experiences will have your customers returning to your business.
Provide Outstanding Customer Support
Customer support goes far in creating a great customer experience. If a customer has an unpleasant experience, find out why and find the best way to fix that issue. Let your customers know that they are important and that their issues matter to you.
Be willing to admit that you made a mistake and are willing to fix that mistake. When your customers need something, be able to provide for those needs. This will go a long way to ensure that your customers will want to return to your business.
In addition, you can improve customer satisfaction by having a global support desk. By doing so, you’ll never lose track of a client’s email again and provide excellent customer support. A global support desk has robust features to help improve customer satisfaction.
For example, collaboration tools like internal notes, automatic ticket assignment, and collision detection ensure that all customer complaints undergo prompt evaluation and resolution.
You can offer multi-channel support by having a global support desk, allowing you to measure customer experience and satisfaction. Most importantly, you can safeguard your customers’ information.
For instance, you can use the built-in general data protection regulation (GDPR) tools of the global support desk to export, edit, and delete personal data to protect your customers’ data and privacy.
Use Social Media
Use social media to your advantage allowing customers to get to know you uniquely. Create fun social media accounts to show customers your fun side and allow them to interact with you.
When customers use your social media, respond to them quickly, because that is what they expect. When you do so, it creates an image of you being supportive and responsive.
You can see here for more suggestions on how to use social media for customer service. When you respond to your customers, not only does the one who messaged you see that response but so do others who follow your account.
A global support help desk can help you with social media customer service. It has reporting tools, like an open-source application programming interface (API) and a customizable dashboard, enabling you to track customer data in a centralized system.
Therefore, you can analyze other factors that affect customer satisfaction to help you make a more informed decision when creating social media marketing and engagement programs.
Provide Self-Help Options
Providing customers with options to help themselves increases customer satisfaction. There are different ways that you can do this.
- One way is to add a frequently asked questions page to your website so that customers can find the solution to a problem on their own.
- Another way is having a chat feature that is available 24/7 so that customers can talk with a live person immediately to take care of their issues.
A global support desk can help you provide self-help options to your customers. It has multi-brand support features, including unlimited mailboxes, customization, and self-service portals, allowing you to offer multi-channel customer support. It also has multi-lingual support features, enabling you to support diverse audiences with ease.
Furthermore, global support desks also have mobile apps suitable for all types of operating systems to assist customers better through their mobile devices.
Offer a Refund Policy
Sometimes a customer has a problem with items they have bought from your business. If it is an item of clothing, it might be the wrong size. Other things can be bought for varied reasons and need to be returned.
Offering a straightforward return policy will help your customers fix their issues, and many times the customer will return to your business to buy again.
Providing outstanding customer service leads to outstanding customer satisfaction. By providing this service, customers are more likely to return to your business.
They are also more likely to recommend your business to family and friends and maybe even mention you on their social media accounts. This will increase your sales and make more customers happy in the future.