6 Strategies For Organic Instagram Growth in 2023

Utilizing social media platforms is perhaps one of the most effective methods to promote a company. Most consumers spend their time on social media platforms connecting and finding products and services. For that reason, you may want to include social media in your advertising campaigns.

You can consider various tools when promoting your company on social media. One of them is Instagram. This enables you to connect with more than one billion monthly active users.

However, you must ensure you’re growing your Instagram account by attracting more followers. That said, here are some simple yet effective strategies for organic Instagram growth in 2023 and beyond.

Six Best Organic Instagram Growth Strategies

Buy Organic Followers

Developing an Instagram account and attracting followers isn’t always a walk in the park. There’s stiff competition in the market. And if you’re not determined, you can give up along the way.

But all isn’t lost. You can buy organic Instagram followers to overcome the competition. Buying followers enables your Instagram account to grow in various ways.

For instance, it enhances the visibility of your brand within your niche. Therefore, more and more people will likely start following you. This goes a long way in boosting your Instagram account’s organic growth.

Aside from that, a large number of followers enhances your company’s reputation. This is true since any visitor who finds your Instagram has a huge following will believe that your firm is reputable. As a result, they’ll likely join in and start following you.

Besides, a large following may enhance your Instagram engagement rate. However, you must purchase real followers that are willing to engage.

There are many organic Instagram sellers in the market. However, not all of them can be suitable for your brand. Research to ensure you buy Instagram followers from the right company.

Some critical things to look for include reputation, quality of services, pricing structure, and experience, among others.

Work With The Right Organic Instagram Growth Tools

As noted earlier, Instagram can be one of the most effective social media platforms for reaching and connecting with a vast audience. However, your account might not grow if you use the wrong tools. It’s therefore essential to ensure you find the most suitable tools.

Any Instagram tool you select should enable followers to engage with you more easily. Besides, they should let you track your followers’ growth rate.

In addition to that, the right tool should enable you to determine your Instagram account traffic. This helps you know the progress of your organic Instagram growth so that you can implement suitable strategies to increase followers.


You can implement various strategies to ensure you find the right Instagram tools. One of them is working with a reputable vendor known to provide high-quality tools.

Besides, any vendor you partner with should always be available to offer technical or remorse support. This ensures your organic Instagram growth tools work more efficiently to grow your followers.

In addition, you may want to find scalable tools. This enables you to accommodate as many followers as possible.

Post Relevant Content

Content remains the king of digital marketing. And that’s also true when it comes to Instagram advertising. Content refers to any digital material you publish on your Instagram account. This includes images, stories, reels, and videos.

Instagram posts

The primary purpose of posting content on your Instagram is to enhance engagement. However, this might not be possible if you don’t publish relevant and informative content.

So, make sure any digital material you post on your Instagram profile is relevant or suitable to your target audience. Doing so allows more people to connect and engage with your account. As a result, your account will likely gain a large social media following.

Aside from creating quality content, you have to employ other strategies to maximize their purpose online. For example, you must post it at a time when most of your target audience is online and scrolling through their social media feed. This way, you can ensure that your content will reach more prospects and customers.

Interact With Your Audience

Anyone who comments on your posts is a sign that they’re interested in your business. It’s, therefore, crucial to interact with such people. Interactions are also signals for social media algorithms that your post is somehow relevant, enabling your post to show up repeatedly on people’s feeds.

Any content you publish on your Instagram account will likely attract positive and negative reactions.

But you must ensure you respond to each one of them. This shows that you value your audience’s time. As a result, you’ll likely generate more followers.

Hire Influencers

Another effective strategy to enhance the growth of your Instagram account is working with influencers. This refers to working with social media personalities or celebrities to promote your products or business.

One of the benefits of hiring influencers is that most have a large number of followers. Therefore, working with them exposes your Instagram account to more people. These people are called influencers because they can easily ‘influence’ their followers to purchase the same products they’re using.

In most cases, an influencer will create a review or testimonial about your product and if it goes well, their followers might also follow your brand or purchase a product.

Join Instagram Engagement Pods

Lastly, you may want to join Instagram engagement pods to increase your following. These are groups where Instagram users band together to enhance engagement and interaction with each other’s content. Doing this will help enhance and grow your Instagram account.

instagram heart reaction

There are many Instagram engagement groups online. But not all of them could be suitable for your business. The best strategy is to join pods that have been known to work in your niche or are in an industry that is related to your business.

This allows you to connect with the right audience, thus contributing to the growth of your Instagram account.


Growing your Instagram account can be a complex process, considering all the elements you have to consider. But the good news is that you can implement several strategies to attract more audiences and gain more followers.

You can start by buying followers, using the right Instagram tools, creating interesting content, and partnering with influencers, among others.

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BPT Admin
BPT (BusinessProTech) provides articles on small business, digital marketing, technology, mobile phone, and their impact on everyday life, as well as interactions with other industries.

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