As online marketing is getting stiffer and highly competitive, companies need to think outside of the box to gain traction. Whether you are an E-Commerce business owner, run an enterprise business or a personal brand, you need to have robust strategies.
When new businesses enter the digital domain, they look at saturated strategies that hardly bring any results to their website. They need to work on strategies that are easy to implement and drive the most traction to their domain. If you are also looking for powerful and result-driven strategies, then we have got you covered.
In this article, we will have a look at the top seven underrated marketing techniques that help you gain an edge in the market. These tactics will add more value, whether you are new to online marketing or doing it for a while.
Top Seven Underrated Online Marketing Techniques in 2022
Before launching any of your marketing campaigns, the first thing you need to do is to segment your audience. It will help you define a clear customer persona and let you prepare personalized marketing campaigns for them. When it comes to online marketing, you can’t waste your time, money, and resources on generalized targeting.
You have to be focused on the segmentation of the right audience. It particularly helps when you are running ads on Facebook or any other platform. Open your Google Analytics to check how your audience interacts with the website and then start the segmentation.
Use Quizzes and Polls
Using quizzes in your marketing strategy is an underrated hack that brings massive traction to your campaigns. People love interacting with brands, but the content must be enjoyable or informative. Organizing quizzes offer both entertainment and information that can gain you massive traction.
You can promote your products or services within the quizzes and generate instant traffic through them. You can also use polls to reach masses and drive traffic along with quizzes. Both polls and quizzes are easy to create, and they are widely interacted with by the visitors.
Use New Social Media Features
Many businesses stick to the traditional social media strategies that have become saturated and no longer bring substantial results. The best way to leverage social media is to thrive on its latest features. For example, Instagram Reels and YouTube Shorts are the latest additions brands can use to fuel their marketing tactics and accumulate an audience.
As of now, many people are interacting with short-form content as it’s quick to consume. So, you can also try to deliver the best information in the shortest format to outperform your competitors.
Nurture Your Email List
If you are building an email list, you can grow your sales multifold, but there is a right way to do it. The majority of businesses always send emails to their customers with the intention of promoting their offerings. However, it would be best if you designed your campaigns to include some informative elements.
For example, if you are sending two emails in a month, try to keep one email completely information-based to add value to their lives. It’s important to deliver value and form the right balance with the promotional content.
Go for Videos (Video Marketing)
Video marketing is the future of this digital space, and you need to jump on it as soon as possible. Many brands know what video promotion can drive more traction, but hardly a few brands pursue it.
The main reason behind this is that you need to have a concrete strategy for making videos that your audience will appreciate. If you start focusing on video marketing from now, there will be very little competition.
One blog post can be used to create multiple short and different content formats that will keep your social media handles interactive. One such technique is creating infographics from your blog posts that are already doing well for your website.
As infographics are handy to read and save on devices, there are higher chances that your audience will love to see more from you. You can start preparing infographics by picking up 5 or 10 top-performing blogs and converting them.
Intent-based Keyword Research
Keyword research is a common thing to perform, but to gain an edge, you need to focus on the overall intent of your keywords. What users are trying to achieve through their search will define your success. If you run an E-Commerce store, you can focus on optimizing the pages with more transactional keywords, and so on.
In simple terms, first, understand how your audience is interacting, and then pick the right keywords tone.
Get started with these top seven underrated tips to grow your company’s brand awareness and domain authority. Even if you are starting out, begin with these powerful tips to thrive online on success and more sales.