If you run an e-commerce store and your business is going well, you are to be congratulated, yet if sales aren’t what they used to be, the New Year is the perfect time to make some positive changes.
You need to carry out an extensive business review to determine the causes for a drop in orders and it may be due to a fall in the market and nothing to do with your prices or products.
Top 6 E-Commerce Tips that Helps you to Grow your Business
1. Customer Feedback
How can you improve customer service if you are unaware that what are the issues?
Email your customers and ask them to rate your service in a provided data window, which will give you an accurate picture of how your customers feel about their business relationship with you.
2. Essential IT Services
Take advantage of the managed IT services from a leading Charlotte provider and they will ensure that your site is always protected and will never go offline.
Don’t make the mistake of thinking that you can sort out your own cyber-protection, rather talk to an external IT services company that has all the solutions for an eCommerce business.
3. Independent Review Organizations
While it is a good idea to post customer testimonials on your website, so the consumer knows that you publish the comments. Whereas an independent customer review is far more accurate and trustworthy.
Get a 5-star rating and see your orders spike; new customers are always wary of being ripped off and independent reviews give them peace of mind.
4. SEO aka Search Engine Optimization
Search engine optimization is a must-have and the services should be ongoing with a view to making the first page of Google search results. Here’s the guide on how you do that.
There are several key strategies to optimize your store for search engines; keyword insertion and link-building are just a couple of examples and with a specialist team in your corner, you are good to go.
5. Don’t Overlook Social Media
Facebook is a lot more than a social platform for friends to chat and post images. With some professional help, you can generate a large social media following and that will surely lead to record sales!
Social media marketing is hot right now, as many small businesses realize the marketing potential and you should explore this potential.
6. Your Online Store Review
Image via: vectorstock.com
Why not carry out a thorough review of your online shopping website?
- Do the pages load fast?
- Is the site easy to navigate?
- Does the design need to be upgraded?
- How many payment gateways are you using?
The answers to these sorts of questions will help you decide what, if any, changes should be made.
Collect customer comments to find ways to improve the UX and do this every few months, as we can become complacent after a while.
There’s no such thing as a perfect e-commerce platform, all are works in progress and we should never lose sight of that.
You should familiarize yourself with the current online commerce regulations, which enables you to stay on the right side of the law.