In the era of rapid growth, businesses tend to grow faster to stay ahead of the competition; the same holds true for self storage businesses. The self-storage business has expanded due to the increased demand for external storage in recent years.
People living in temporary homes or students living away from their homes require self-storage facilities. It provides them with the desired space for their belongings and makes them accessible 24/7. The increased demand for these businesses imposes a challenge of attracting potential customers while satisfying existing ones.
Hence, businesses need to focus on their marketing strategies. They need to focus more on their marketing and tools in these digital times. It starts by building your website so people can find you online quickly.
Later you can focus on social media platforms where most of the target market is present. These platforms will provide your business with a competitive advantage and bring in more customers.
Today let’s explore six self-storage marketing strategies to grow your business.
Self Storage SEO (Search Engine Optimization)
Your online presence is a crucial step toward success in this technological world. Hence, businesses need to ensure that they are readily available to all their customers. Here is where SEO can help you the most.
SEO is the first primary step to building up your effective self storage internet marketing strategy, aiming at the right target audience. It will help make your site visible, attracting more traffic to your website.
Search engine optimization mainly revolves around specific keywords and their placement. For example, if you target customers based on their demographics, you need to use age, gender, and other demographical aspects in the keywords. Doing so will raise conversion rates by increasing your business presence on the search engine.
For an effective SEO strategy, it would be best to seek the expertise of a digital marketing agency. These techniques can be quite tricky and complex. Fortunately, numerous companies that specialize in SEO for storage companies are now available.
Enhanced Web Design
Following your SEO strategy, you can work on your web design. The sole purpose of SEO is to attract customers, but once the customers are on your site, it’s the web design that shows that it’s the right place.
A complex design or a very basic one can demotivate visitors resulting in the loss of potential customers. The web design shows you are the best self-storage provider out there in the market.
Work with the interface by adding eye-capturing aesthetics to get started on your website. The first main thing is to provide proper navigation tools (product assortment and a search bar). The easier the navigation, the more the satisfaction.
The next step is to add graphics. For example, you can add pictures of the various storage units you provide, making it easier for people to opt for your services. Lastly, you need to add proper codes to detect the search engine bots on your website easily.
Simple features like content optimization and alt tags should be comprehensive and customized for higher rankings.
Social Media Marketing Strategy
Social media marketing is essential when companies/businesses decide to opt for digital marketing. Social media is amongst the best digital marketing channels to reach out to your customers in significantly less time.
Businesses may reach a large audience by using social media share platforms. As a result, if you don’t have a social media marketing campaign for your storage business, you may be falling behind. You need to create business accounts on various social media platforms like Facebook and Instagram. It will create awareness of your brand amongst the audience.
Moreover, you need to post pictures on these accounts and tell stories about your products. These posts will engage previous customers and attract new ones to the business.
Additionally, provide customer reviews and testimonials on your social media accounts to increase brand loyalty. Audiences are more inclined to acquire your services if they see other people promoting them.
Furthermore, you can quickly tell your audience about new offers, promotions, and discounts on these social media profiles. In a nutshell, competent social media marketing methods open up many possibilities. As a result, figure out what works best for your company.
Create a Sitemap
To stand ahead of the crowd and attract more customers, you need to employ the best possible strategies. Creating an intuitive sitemap of the storage facility is the best way to market your product digitally. A sitemap includes how the vicinity looks virtually. It provides a bird’s eye view to the audience.
Image via: ayoa.com
Moreover, you can easily engage customers when they can see everything you offer through online platforms. Another option for achieving/improving customer satisfaction is by giving online tours to customers through videos and photographs.
Pay-per-click (PPC) Ads
PPC is a service offered by Google which is highly beneficial and profitable for businesses. It will drive traffic to your web page by utilizing phrases people look up on Google. The advertisements are displayed on browsers, web pages, and social media platforms.
You may even retarget adverts to visitors who have already visited your website to encourage conversion. The ads work through a bidding system; hence it is totally up to the business owners how much they spend.
There are customized plans present at different pricing which any entrepreneur can use even if they have a low budget. When it comes to PPC, the return on investment is incredibly high.
Email marketing has been used as a promotional tool for a long time; underestimating its effectiveness may hurt your company. Email marketing is an excellent tool for engaging with new clients and retaining old ones.
Image via: Deliverable.Services
Today’s software, such as Constant Contact (https://www.constantcontact.com), allows business owners to track and manage their email subscriber list. It enables you to send your customers email newsletters, promotional messages, and important alerts.
FAQs about Self Storage Marketing
How Do I Market My self-storage?
There are numerous ways to market a self-storage facility. Here are a few things to keep in mind. First, you will want to know how many units you have and how many you will need. If you own or manage a larger facility, you will have to hire a professional.
Also, you need to know what you are up against. What are all of your competitors doing? Make sure you know the demographics of who your competition is. Is it high-end storage or a simple first-time storage facility?
Are Storage Spaces Profitable?
The short answer is yes, self storage is a profitable investment. Self storage spaces can be bought for as low as $20,000 and can generate as much as $25,000 a year in net income.
However, we do not recommend that people invest in self-storage just to get rich quickly. It will take a lot of hard work and dedication.
Who is the Largest Self-storage Company?
Public Storage is the largest self-storage company in the world. The company operates over 6,800 facilities in the US and maintains 175,000 storage units. It has a market capitalization of $65.68 billion.
The company’s revenue was $3.622 billion end of March 31, 2022. Its net income was $513.94 million in the same year. Its net income margin was around 51.74% in 2022.
Final Take on Self Storage Marketing Strategies
Hopping on the digital trend may lead your business to success, helping you achieve meaningful goals. An effective digital strategy is essential for healthy business growth, and the storage industry is no exception to this.
Fortunately, with the emergence of various digital marketing agencies, businesses can now acquire professional helping hands to give their businesses a digital boost.